Cut-throat Tycoon Gameplay

The core experience of the game is the Grand Campaign. In this game mode, spanning from 1946 to 2020, you start your enterprise from scratch and try to become one of the most renowned car companies in the world. Many roads can potentially lead to success: catering to the masses with small, affordable cars, being an exclusive supercar manufacturer, or focusing on big luxurious flagship cars for the few.

Conquer niches with targeted marketing, or diversify while keeping an eye on brand awareness, brand reputation and prestige to build a loyal following. Compete in ever-shifting regional and global dynamic markets that come with various regulations, featuring many different market segments and buyer demographics.

Set up and manage your factories, expand your production capabilities and improve your cars by investing into research and development to get an edge over your competition. High quality cars and good quality assurance might cost a fortune, but may pay for themselves in the long term. Like in real life, in Automation car design and marketing is full of compromises.

To build and maintain a core team of leading engineers helping you shine in different areas of expertise is just as much part of running a successful business as to properly manage your finances. Keep track of commodity and stock markets and invest your hard-earned cash.

Multiplayer Campaign mode will be available, allowing you to cooperate or compete with other players.